To work efficiently towards the targeted SEO objectives, identify your target audience, identify relevant keywords, and do a competitive study. It can make or break your SEO efforts depending on how well you plan and optimize them. It is important for any business or individual who wants their site to rank well organically to carry out technical SEO best practices regularly. Without doing this, you could end up with a poorly performing website, resulting in lower visitor engagement levels than expected and, ultimately, less traffic from natural sources and referrals.
- As a rule, all you need to do is check if the site requires an extra action (usually a click) to display additional content generated by JavaScript.
- Analyzing organic traffic allows you to determine the effectiveness of your SEO efforts in driving people to your website through search engine results.
- Crawling tools such as Audisto make it possible to collect extensive data quickly and inexpensively on all pages of a website.
- For 401, 402 and 403 HTTP status codes search engine robots spend time crawling URLs with access restrictions.
- By examining conversion rates, you can evaluate the effectiveness of your website in persuading visitors to take the desired actions.
When partnering with a new SEO agency
Without performing regular digital marketing audits, you’re basically in the dark. Running a marketing audit can help marketers identify opportunities such as new channels or reveal insights into competitor activities and performance. For example, a title tag can be optimized by including the main keyword and a brief, engaging description, while meta descriptions should be informative and enticing to encourage users to click.
Internal Linking and Breadcrumb Navigation
It provides valuable insights into your website’s current state and lays the groundwork for informed decision-making. We include expert insights, providing you with a prioritized list of recommendations. This not only helps you understand what needs immediate attention but also empowers you to make data-driven decisions on what to implement, and when, to maximize ROI. We make it easy for search engines to find, read, and evaluate your website content to increase your page visibility and ranking.
Traffic Audit
Evaluate if the code facilitates bot rendering and meets web best practices. Duplicate content occurs when identical or barely edited page versions appear multiple times within or across domains. This confuses search bots in determining the canonical version to show searchers. First, outline your reasons for the audit, which site sections and technologies will be analysed, and which tools you’ll use. Perfecting site architecture, performance, and indexability gives your content an SEO advantage. Digital marketing activities for a brand demands a tailor-made solution aligned with your brand’s unique requirements.
Within the audit I can make sure that all entries are correct and that Google ignores content that shouldn’t be indexed whilst having sufficient permissions to access media used for page rendering. There can be Targeted SEO of things included in an audit, again, it generally will depend on the nature of the website, the build, and size of the website. I’ll ensure your business appears prominently in Google Map Listings – showing off reviews and a positive view of your brand.